UX / UI CASE STUDY . 2026
unsaid
Designing a judgement-free AI conversation experience for people who need a place to say what they can’t say out loud.
ROLE
UX Designer / UX Researcher
SCOPE
Research -> Prototype
PLATFORM
Responsive Web
01 / CONTEXT
The problem wasn't a lack of answers.
People sometimes want to talk about personal thoughts or situations but may not feel comfortable sharing them with friends, family, or colleagues.
Existing AI tools can provide answers, but they are often designed around questions and tasks rather than creating a comfortable space for self-expression.
“How might we make AI feel less like a tool you ask questions to — and more like a space where you can simply talk?”
— ezna
UX / UI Designer
02 / GOAL
Make starting the conversation feel effortless.
The goal was to create an AI conversation experience that feels approachable, supportive and easy to use.
// 01 . Empathize //
Understand the emotional context.
// 02 . Define //
Frame the users need clearly.
// 03 . Ideate //
Explore multiple ways to start.
// 04 . Prototype //
Turn ideas into testable flows.
// 05 . Test //
Evaluate clarity and usability.
03 / RESEARCH
Design around the human behind the prompt.
User research surfaced a simple tension: people may want to talk, but fear judgement, discomfort or not knowing how to begin.
Emotional Hesitation
Users may avoid talking about personal situations because they don't feel comfortable sharing them with people around them.
Conversation Friction
The experience needed to reduce the pressure of knowing exactly what to ask or type.
Situation
A problem starts weighing on him.
Hesitation
He does not know who to talk to.
Opening
UNSAID gives him an approachable starting point.
Conversation
He can explain things in his own words.
// PERSONA //
Daniel
“I have a lot on my mind, but I don’t know who I can talk to without feeling judged or becoming a burden.”
Daniel feels overwhelmed and unsure who he can safely talk to about what he’s going through. He may keep his thoughts to himself because he doesn’t want to burden others or be judged, leaving him feeling isolated and stuck.
04 / IDEATION
From rough ideas to a focused conversation flow.
Paper wireframes were used to explore multiple homepage layouts and determine how users could quickly understand UNSAID and start a conversation.
// Exploration //
Multiple homepage layouts tested different ways of introducing the concept.
// Design Decision //